F.I.R.E.: What’s in it for you?

We understand that your family is the cornerstone of everything. We will help you plan your wealth in a way that lasts forever. We see fulfillment of our mission by preserving wealth over generations so that our clients children and their children’s children can enjoy life-long financial success and continue a legacy into the future.

We are dedicated to changing the landscape of financial literacy. We educate our clients on basic but very powerful financial principles that ensure that your money is working for you. These principles ensure that your money is working for you and not working against you, so that you can achieve more in the future.

Advance your financial future with a cash value life insurance program, leverage your life insurance to protect assets and income, and pass on your wealth to the next generation.

Wealthy families, who aspire to protect their wealth for future generations, know that real estate is one of the greatest vehicles for transferring and sustaining wealth. We educate and assist our clients on how to purchase their home as well as investment properties.

The best way to build and sustain wealth is through owning a business. Ownership is the key to building and sustaining wealth. We educate and provide our clients the fundamental financial tools needed to run a business and achieve success.

Juavette Johansen
Founder (F.I.R.E and Bridgeway Financial Marketing Services)
Juavette Pulliam Johansen, the owner and founder of Bridgeway Financial Marketing Services, is passionate about helping people achieve financial success. She likes to encourage people from different fields to expand their horizons just as she did many times in her life.

Juavette grew up in the Bay Area and graduated from the University of California Berkeley (UCB) in 1988 with a bachelor of science degree in Conservation of Natural Resources. She worked at the same university as an accounting manager right after graduation.

Juavette is the mother of two sons, Kevin Brown who lives in Japan and teaches young kids how to speak English and Brian Brown who is a photographer in Los Angeles.

How it all Started
After a 16 year stint at UCB, Juavette decided to take a leap of faith and pursue her dream of establishing her own business. Juavette entered the world of real estate in 2002 by becoming a licensed realtor. Two years later Juavette opened up her own Real Estate company—Bridgeway Realty.

Juavette’s life took a major turn when her husband, Michael (Also a Business Owner) was diagnosed with a terminal illness and given only 6 months to live. Juavette’s husband Michael lived for 18 months before he lost his battle with cancer. During that 18 month period, Juavette became Michael’s caregiver and neither she nor Michael was able to run their businesses. Juavette quickly realized that as a business owner she did not have the proper protection that she needed to cover her and the family’s financial needs.

As a result, Juavette made it her personal mission to educate families, and especially business owners and entrepreneurs on the importance of having Proper Protection as well as teaching them how to truly understand the basic financial concepts of How Money Works so that they can make informed decisions for themselves and their loved ones. In 2011 Juavette incorporated Financial Services into her business to ensure that her clients have a complete and strong Financial Foundation.

Financial Empowerment Projects
In 2017 Juavette founded Get on FIRE – Finance, Insurance, Real Estate, Entrepreneurship – A Financial Empowerment Workshop
In 2017 Juavette founded Project 1000 Mission – a campaign to educate and empower 1000 families in our community.
In 2018 Juavette served as Treasurer for the Association of Real Estate Property Brokers
In 2019 Juavette served as Financial Literacy Director for Women Council Association of Real Estate Property Brokers
In 2019 Juavette – Launched WIFI – Women In Finance Institute
In 2021 Juavette – Launched Black Economic Empowerment – Co-Founder


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